The blue pearl necklace fell out of the corporate press pack like an unwanted christmas cracker toy. It was accompanied by a new-age sounding insert that explained that the necklace "represented the transparency and fragility of water, a crucial resource that needs our constant care."
The media pack was embossed with glossy photos of water works across the world and talked of dignity, tolerance, rights, progress and transparency.
Clearly the Fourth World Water Forum in Mexico which has been condemned by activists as a front for promoting worldwide water privatisation is seeking an image change.